Conan O’Brien is the first comedian to have a Pantone color based on him: Team Coco Orange. The world-famous color authority and TBS partnered to create the cheerful, official color in celebration of O’Brien’s expanded Team Coco brand.
O’Brien debuts his newly-revamped late night show Conan this Tuesday. Just because Conan’s been on a break doesn’t mean he’s been relaxing. The Harvard alum worked on a slew of projects, including a podcast, live shows, and digital content. The much-anticipated Conan, in a new half-hour format, premieres with guest Tom Hanks and is slated to bring some of comedy’s favorite stars on including Tig Notaro and Pete Holmes.
There’s probably never been so much excitement over a color in the history of comedy. Per Laurie Pressman, a vice president at The Pantone Color Institute, the color conveys a “feeling of spontaneity, impish sense of impulsiveness and just a playful sense of fun.” O’Brien describes the unique combination of red and yellow as “two locks of my hair, a teaspoon of baby powder, and a banana peel.”
Conan fans go loco for Team Coco Orange
Team Coco fans in New York and Los Angeles can interact with the new color in-person and online. Through Tuesday, fans in New York City’s West Village can pose for Instagram shots with art installations and 25,000 square feet of Team Coco Orange. Some NYC buses also sport the bright color. In downtown Los Angeles, a gigantic Team Coco billboard with 1,000 lightbulbs is featured at The Row DTLA, also through tomorrow. Online fans can join Team Coco to enter to win orange prizes, along with other benefits.
O’Brien joins the ranks of icons such as Prince and Jay Z who also have their own Pantone colors. Pantone touts itself as a “worldwide standard for color communication and inspiration since 1963.”
Many comments on Pantone’s Instagram announcement of the new color remarked on the similarity between Team Coco Orange and “Fyre Festival Orange.” Just last week, both Netflix and Hulu debuted documentaries about the disastrous music festival that used bright orange Instagram posts as a viral social media campaign. The orange posts were developed by Jerry Media, of the infamous Fuck Jerry Instagram account.
Catch the new Conan weeknights on TBS at 11:00 p.m. ET, starting Tuesday, January 22.
Watch below to see how Pantone created the vibrant Team Coco Orange: