James Corden begins his Late Late Show hosting tenure next week. CBS seems excited for its new talents (Stephen Colbert takes over Late Show later this year). The only problem is– no one seems to know who James Corden is! Corden has won a Tony Award and a BAFTA (it’s like a British Oscar) but the English comedian is still fairly unknown. His highest profile role was starring as the Baker in the recent Disney blockbuster Into The Woods.
To combat their Late Late Show host irrelevancy issue, CBS continues to push James Corden’s image into events and promos. Most recently, they put him on a billboard in Los Angeles near CBS Studios. They didn’t just put his face on a billboard. They put him on a billboard! Check out the video below as Corden shouts from the mountain—errr, billboard-tops to let American know who he is. Tune in next Monday night at 12:35am EST for James Corden’s debut as the Late Late Show host with his first guest Tom Hanks.