In the same week Bo Burnham said that comedy clubs should be “torn down,” the innovative mobile comedy app Laugh Exchange is altering its format to make the app more accessible. Laugh Exchange is moving the times of its show format from 8:00 p.m. EST to 12:30 p.m. EST on Monday, Wednesday and Friday in order to accommodate the schedules of its users, who previously had to wait until after 1:00 a.m. to see the winners.
“We’re seeing really high time spent on the app through the first few weeks — people are watching the show all the way through and getting really invested in their votes,” Dave Bernath, CEO of Laugh Exchange told Laughspin in an email. “So, it hit us that — duh — we need to give these hyper-engaged viewers a full circle experience and payoff for voting that doesn’t require them to pull an all-nighter.”
The game show, hosted by comedian Abbi Crutchfield, pits comedians against each other to see who can make the funniest clip about a previously chosen subject. Viewers are then asked to vote for their favorite video using the “Smile Swipe.” The new format allows fans to vote throughout the day so they can announce the winners at 9:30 p.m. It is the first of what Laugh Exchange hopes are many changes to allow for better interaction between fans and comics.
“Our talent are our best evangelists, and we want to give them every opportunity to rally the troops and engage their fans on social during the voting window,” said Bernath.
Competitions are open to anyone who cares to submit to laughexchange.app. Winners are paid a cash prize, and those whose votes match the order the finalists are entitled to a share of a “voters pot.” The changes went into effect today.