Marvelous Mrs. Maisel pop-up shop draws lines around the block (Photos)

The Marvelous Mrs. Masiel Season 2 comes out today and New York City is losing its mind. The hit Amazon series set up a pop-up shop in NYC’s SoHo neighborhood as an homage to Jewish food and 1958 New York. The show takes place in 1958 and follows one woman’s journey to try to make it on the bourgeoning stand-up scene in Manhattan and the pop-up will make you feel like you are right there with her.

The pop-up revives the recently closed Carnegie Deli. The shop was an 81-year-old institution when it was forced to close its doors in December 2016, but until Demeber 8, patrons can experience Jewish food at the legendary deli. The pop-up takes the visitor straight into the world of The Marvelous Mrs. Maisel. From the posters featuring Lenny Bruce on old tube TV sets to the 1950s era taxi parked outside, the whole block has been taken straight back in time.

Even the menu screams 1950s—all the prices are ’50s accurate, making possible the only place in Manhattan you can get a 99¢ pastrami sandwich (aptly named the Masiel.)

But before you run down to SoHo, know that the lines have consistently wrapped around the block with reservations booked out before the opening.

The Mrs. Masiel spirit is captured throughout the promotional experience. They even hosted their own “all-comedienne” stand-up show featuring Lane Moore, Liz Miele, Priyanka Wali, Shalewa Sharpe, Sarah Kennedy, and Amanda Hurley Tuesday night.  

“The space felt super authentic and Lane killed it as a host,” Kennedy told Laughspin. “Also, the cheesecake was delicious and the staff is amazing.

Even if you don’t brave the cold for 50¢ cheesecake, season two is out on Amazon Prime to get your 1950s comedy fix.

The huge line outside the pop-up, fake storefronts, posters for ‘The Gaslight,’ and yes, the world’s best pastrami.

Rosa Escandon

I am a stand up comic and writer living in Brooklyn, NY. When I'm not on stage, I am Comedy Editor for The Tusk, sit on the board of the Cinder Block Comedy Festival, and writing my next project. I am passionate about writing about feminism and comedy as well as how women, LBGTQ people, and minorities are changing the face of comedy and entertainment. You may have seen me on Buzzfeed Video, Seriously.TV, aplus, or maybe just on twitter.

WP-Backgrounds Lite by InoPlugs Web Design and Juwelier Schönmann 1010 Wien