It’s not every day that we get to see exercise routines and fast food sharing a spotlight. At least, not in a way that’s usually beneficial to the fast food company. But over the weekend, Jim Gaffigan proved that working out and indulging a McDonald’s cheeseburger doesn’t have to be mutually exclusive. It’s all in the healing power of comedy, folks.
See, the whole thing started when Gaffigan tweeted about McDonald’s during its Super Bowl ad, which announced that you can now pay for McDonald’s offerings with “lovin.'” “As long as McDonald’s doesn’t make us pay with exercise,” Gaffigan wrote. The fast food giant’s official Twitter account, perhaps thinking it would have Jim, ahem, supersize his claim, responded later that night, writing, “Here’s the deal: if you pay with Lovin’ by doing 5 jumping jacks, everyone at your next US show gets McDonald’s.”
@JimGaffigan Here’s the deal: if you pay with Lovin’ by doing 5 jumping jacks, everyone at your next US show gets McDonald’s.
— McDonald’s (@McDonalds) February 2, 2015
Never the kind of professional to shy away from a challenge, Gaffigan the Gallant stepped up to call Ronald McDonald’s bluff – and followed through by performing five jumping jacks (and more than five jokes) at a University of Kentucky show on Saturday. McDonald’s, too, honored its part of the bargain, and promptly showered every audience member with free bags of fries, Sausage McGriddles, and cheeseburgers. Not bad for the fellow who once opined vociferously over the delights and values of a Hot Pocket. After all, is the gap between a cheeseburger and a Hot Pocket really all that wide? Check out Gaffigan’s jumping jack prowess below.
And here’s the McDonald’s Super Bowl commercial where it all started.